Welcome!

Heeeelllllooo!   And welcome to something different. 

But something needed.  

We're a different voice in the noisy financial literacy conversation.  We try and make enjoyable content (not just educational and effecient). 

We're the first to tell you to read other things, and don't just trust any one source.  But we're also the ones who think you can do it yourself.  


We're here to offer you some easy nudges to financial literacy.  Engage as much or as little as you want, around our key subject areas towards personal investing enlightenment. 

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The Gambler's Fallacy

We realize not everyone is interested in the same stuff at the same time, so we provide 10 topic cluster starting points into investing and personal finance for you to focus as much or as little on what's interesting to you, and still see bigger picture how it fits into an investing framework. 

From a big picture level, these are key category areas to understand, however people can do well for themselves being more expert in specific ones.  It all depends what speaks to you.

In addition to the key categories, we've grouped the content in other ways, so if you want a 5-min overview of EVERYTHING at once, or find the place to go for a series of deeper (or shallower) dives on any number of specifics, we've got that.

~ BEHAVORISM ~

~ RISK ~

~ ECONOMICS ~

~ ASSET CLASSES ~

~ FUNDAMENTALS ~

~ PORTFOLIO THEORY ~

~ PERSONAL FINANCE ~

~ NEWS & RE-NEWS ~

~ WILDCARD & MEMES & COMICS ~

~ QUANT.ITATIVE ~

Here have been some on BEHAVORISM.  We consider this one of the pillar topics, and learning a bit from each of the pillars will make you a well rounded investor. 

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© 2020 by ETFication