Blog | ETFication

Account Types

There are many different tools one can use to begin to invest money. Two common investment accounts are IRAs and 401Ks. Both of these...

Inside the Mind of a Billionaire

What if you could ask one of America’s smartest and richest investors any question? What would you ask him? Some Redditors had the...

Keeping Your Investment Simple

Sometimes, simpler is better. High School Reunion Gone Unexpectedly I recently went to my 20th year high school reunion (ugh) and ran...

Wolf on Wall Street Mentality

There are winners and there are losers, which side will you be on? "Dog Eat Work" Self-preservation is part of human nature and sometimes...

Invest Like a Rotisserie Chicken

What if I told you that if you put your money into an S&P 500 index fund and didn’t touch it for 9 years – you would still come out ahead...

Structured Products

What are Structured Products? Think of them as a pre-packaged bundle consisting of several different products. For example, candy shops...

Utility Theory and Prospect Theory

If you read our previous article on the Utility Theory, you may be asking yourself, how does it tie into investing? Risk and Return It...