top of page
The (not so) fine print. You should always read this.

We are an educational forum for analyzing, learning & discussing general and generic information related to ETFs, stocks, investments, investment strategies or individualized portfolio construction. No content on the website constitutes – or should be understood as constituting – a recommendation to enter in any securities transactions or to engage in any of the investment strategies presented, or portfolios in our site content. We do not provide personalized recommendations or views as to whether an ETF, a stock, other security or portfolio, or investment approach is suited to the financial needs of a specific individual.


By viewing or using this website, you agree to be bound by these terms and the various terms and conditions governing the use of our website, if you do not wish to be bound by these terms, please exit the site now. Your sole remedy for dissatisfaction with this site, or any products, services, content, or other information available on or through this site, is to stop using the website and/or those particular products or services. Your agreement with us regarding compliance with these terms becomes effective immediately upon commencement of your use of or access to this site 

Before using this website, please make sure that you note the following important information:


Do your Own Research

We provide content that is intended to be used and must be used for informational purposes only. It is very important to do your own analysis before making any investment based on your own personal circumstances. You should take independent financial advice from a professional in connection with, or independently research and verify, any information that you find on our Website and wish to rely upon, whether for the purpose of making an investment decision, constructing or evaluating a portfolio, or otherwise.

No Investment Advice

Our website is a financial data and news portal, discussion forum, and content aggregator. ETFication is not a broker/dealer, we are not an investment advisor, we have no access to non-public information about publicly traded companies, and this is not a place for the giving or receiving of financial advice, advice concerning investment decisions, portfolio management, or tax or legal advice. 

The Company’s affiliates or associates and/or its employees may hold positions in securities that are described on the website. They may, from time to time, hold positions consistent or inconsistent with information contained on the website, have no obligation to notify users in any way regarding said positions and shall have no liability to users that relates in any way to said positions. Their affiliation or relationship to ETFication shall in no way limit the positions they may hold or when they may hold them.

Individual Empowerment

Where we present investment tools, the results should only be treated as opportunities for further research, not as a buy list or set of recommendations. Screening may help to narrow a search based on pre-defined criteria but it is not a substitute for independent research reflecting your individual criteria for investing/trading.

Where we offer valuation or other tools, these are solely for informational & educational purposes so that users can easily run their own valuations and portfolio scenarios. The pre-defined values are simply a starting point based on modern portfolio theory, and global or historical data or assumptions that we have applied across the entire market – users should amend them as they see fit and not regard them as a substitute for their own judgment. Any resulting valuation outputs are necessarily generic and are not endorsed for a given stock by ETFication.

Third Party Content

Much of the content on this website is generated by unrelated third parties and, as such, impossible to monitor effectively. Excluding the content and data specifically identified as generated by ETFication all of the information on our website about businesses, companies, investment strategies, investments, investment opportunities, and portfolio construction is provided by other third parties. We act as a mere conduit for this information published on our website, and we do not monitor, edit, evaluate or otherwise oversee the information. 

No reliance

Accordingly, we will not be liable, whether in contract, tort (including negligence) or otherwise, in respect of any damage, expense or other loss you may suffer arising out of such information or any reliance you may place upon such information. Any arrangements between you and any third party referenced in the website are at your sole risk. 


You agree to defend, indemnify, and hold ETFication and our affiliates harmless from all liabilities, claims, and expenses, including attorney’s fees – including those incurred on appeal, that arise from or relate to your use or misuse of our site or your breach of any of these terms. We reserve the right, at our own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will cooperate with us in asserting any available defenses. You specifically agree that this duty of indemnification includes, without limitation, charges of defamation, libel, wrongful disclosure of confidential or trade secret information, invasion of privacy generally and false light invasion of privacy specifically and intellectual property claims, such as trademark, service mark, patent and copyright infringement. Finally, you acknowledge that etfication is largely a “virtual” company and as such, its agents and employees are geographically remote and you agree that your duty of indemnification includes actual costs for travel for our employees, agents and attorneys. 

Investment Warnings

We would like to draw your attention to the following important investment warnings:

Valuation: The value of shares and investments and the income derived from them can go down as well as up; Investors may not get back the amount they invested – losing one’s shirt is a real risk; and Past performance is not a guide to future performance.

Investment Risks: There is a substantial amount of risk in trading securities, and the possibility exists that you can lose all, most or a portion of your capital. ETFication does not, cannot and will not assess or guarantee the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The securities mentioned on our Site may not be suitable for investors depending on their specific investment objectives and financial condition. 

Financial Models: The information provided by ETFication, including but not limited to its opinion and analyses, is based on financial models believed to be reliable but is not guaranteed, represented or warranted to be accurate or complete. The charts depict the results of our models and are not influenced by any other factors except the updated parameters which the models use. The models’ signals should not be construed to be investment advice.  

Forward-looking Statements: The information may contain forward-looking statements about various economic trends and strategies. You are cautioned that such forward-looking statements are subject to significant business, economic and competitive uncertainties and actual results could be materially different. There are no guarantees associated with any forecast and the opinions stated here could be wrong due to false signals from the models, or the models being incorrectly structured, incorrectly updated and/or incorrectly interpreted.  ETFication cannot predict the future and is not a science that predicts precise and accurate results. Your use of any information from the Site is at your own risk and without recourse against ETFication, its owners, directors, officers, employees or content providers.

Backtesting: The information on the website is based on financial models, and trading signals are generated mathematically. All of the signals, timing systems, and forecasts are the result of backtesting, and are therefore merely hypothetical. Trading signals or forecasts used to produce our results were derived from equations which were developed through hypothetical reasoning based on a variety of factors. Theoretical buy and sell methods were tested against the past to prove the profitability of those methods in the past. Performance generated through back testing has many and possibly serious limitations. We do not claim that the historical performance of ETFication’s timing systems, signals or forecasts will be indicative of future results. There will be substantial and possibly extreme differences between historical performance and future performance.  Past performance is no guarantee of future performance. There is no guarantee that out-of-sample performance will match that of prior in-sample performance. ETFication does not claim or warrant that its timing systems, signals, forecasts, opinions or analyses are consistent, logical or free from hindsight or other bias or that the data used to generate signals in the backtests was available to investors on the dates for which theoretical signals were generated.

bottom of page