ETFication

How many theories are there? There's a lot more. And we're just getting started. What is the Modern Portfolio Theory Based On? MPT is...

You might be asking yourself why are we writing so many articles based around behavioral finance? If this is your first time encountering...

Everyone has to start somewhere. And just like you, behavioral finance didn't come out of thin air. Origins Behavioral finance stems from...

So we kinda left off on a cliffhanger in regards to our last post about goals based investing. If you haven't already, make sure to check...

Majority of people have an irrational fear of bears. And the same fear should apply to bear markets. Why Fear? Bear markets are the the...

Yes, herding doesn't just apply when rounding up animals...it's used in finance as well. How Big of a Role Does Herding Play in the Stock...