ETFication

If you haven't read the introduction to Modern Portfolio Theory (MPT), we HIGHLY suggest you read this one prior. You can't run without...

How many theories are there? There's a lot more. And we're just getting started. What is the Modern Portfolio Theory Based On? MPT is...

So we kinda left off on a cliffhanger in regards to our last post about goals based investing. If you haven't already, make sure to check...

It's exactly what you think it is. Don't overthink it. What is Goals Based Investing? Goals-based investing (GBI) is another concept...

Regret aversion deals with a fear of an unfavorable outcome, oftentimes leading to inaction. FOMO is the ‘fear of missing out’ on a...

Imagine you are 22 years old and your parents just gifted you $10,000 to begin your investment journey. Where and how do you choose to...