ETFicationDec 23, 20203 minUtility Theory and Prospect TheoryIf you read our previous article on the Utility Theory, you may be asking yourself, how does it tie into investing? Risk and Return It...
ETFicationDec 18, 20202 minHistory of Behavioral Finance Everyone has to start somewhere. And just like you, behavioral finance didn't come out of thin air. Origins Behavioral finance stems from...
ETFicationDec 2, 20202 minBear MarketsMajority of people have an irrational fear of bears. And the same fear should apply to bear markets. Why Fear? Bear markets are the the...
ETFicationNov 30, 20202 minHerdingYes, herding doesn't just apply when rounding up animals...it's used in finance as well. How Big of a Role Does Herding Play in the Stock...
ETFicationJan 15, 20202 minLoss AversionLoss Aversion Decision-making can be categorized in many ways. One simple way to understand the decision-making process is determining...