Recent advances in technology have significantly enhanced the personal finance & investing space. However, the bulk of the value hasn’t found its way to those who could benefit from it the most. Aka you!
That's where we come in. Our mission is to simply and openly impart concepts and innovation; to help you become the best shepherd of your own assets.
We want you to take back ownership of your own money, and do this so via creating our easy and cohesive content, arming you with the essentials to outperform and empowering you.
We readily linking to sites we respect & learn from and compare our offerings with those of our competitors, discuss trends, and analyze risks and opportunities in the market; all in a way that benefits you.
Our goal is to educate and empower YOU!
To eliminate the perceived pain of studying, to enable you to vet 'professionals', to alert you to fees so you can properly consider them, and identify and remove any other barriers to your success!
In addition to the content, ETFication is developing
Portfolio Shepherd, a simple and transparent professional quality tool, but catered to the beginner, and built on tried and true concepts in modern portfolio theory. (find out more here)
It can be used as a complement to all of the trading tools and noise out there to help you to become more informed and in better control of your finances.