ETFication

If you read our previous article on the Utility Theory, you may be asking yourself, how does it tie into investing? Risk and Return It...

If you haven't read the introduction to Modern Portfolio Theory (MPT), we HIGHLY suggest you read this one prior. You can't run without...

How many theories are there? There's a lot more. And we're just getting started. What is the Modern Portfolio Theory Based On? MPT is...

So we kinda left off on a cliffhanger in regards to our last post about goals based investing. If you haven't already, make sure to check...

Regret aversion deals with a fear of an unfavorable outcome, oftentimes leading to inaction. FOMO is the ‘fear of missing out’ on a...